Our Passion for the Perfect Cup: The Living Green and PURO Coffee Story
Being coffee lovers ourselves (borderline addicts), we have traveled the four corners of the earth in search of ideas, coffee profiles, cultural habits, and coffee making procedures. From New York to Tokyo, to hidden gems in Italy, we sipped our way through countless cups to deliver the experience you get here with us at Living Green.
There were many contesters and initially we set our eyes on Segafredo (which is still a favorite and top-tier coffee), until one fine morning, a customer visiting from overseas suggested we try PURO Coffee. In all honesty we ignored him but he was persistent! It took him about 2 years and many samples later but eventually we couldn’t ignore the rich yet well-rounded nectar that we fell in love with. We worked out the logistics and 10 years later, Arthur (the persistent client) is a very good friend now and the rest is history.
A Shared Commitment to Ethics and Sustainability
The flavor wasn't the only thing that attracted us to PURO. Ethically sourced, 100% Fairtrade, and committed to sustainability, it aligned perfectly with our values. Responsible farming, support for rainforest conservation, and a focus on people as much as they do their product is why we are proud to partner with them.
What exactly makes PURO different? Being 100% Fairtrade Certified means every bean supports farmers' fair wages and ethical practices. Furthermore, buying from PURO helps with protecting and restoring natural habitats through their commitment to the environment. Their eco-minded operations, ranging from solar-powered roasting facilities to carbon offsetting programs, ensure that sustainability is at the heart of everything they do.
Unmatched Flavor for the Perfect Morning
Not only is it responsible, but it tastes just as good. With unmatched flavor, PURO coffee is carefully sourced, roasted, and blended to create rich, smooth and memorable cups of coffee without shortcuts. This aligns perfectly with our values at Living Green.
In a market full of various gourmet labels and blends, PURO stands as a coffee that's as ethical as it is delicious. We serve it proudly, knowing it's the best choice for you, our mornings, and the environment!